Elite Jewels is a leading destination for high quality fine jewellery under the brand name Elite, with minimalistic and exquisite designs. The Brand Elite stands for energy, power, cosmic & celestial beauty and symbolism of the stars. Our objective is to promote affordable diamonds into the everyday mind space of consumers through the campaign featuring the tag line हर ख्वाहिश हीरे की / har khwahish heere ki.

It comprises collections of diamond jewellery for all celebratory occasions, designed with a focus on the person giving the gift, reinforcing stories of the joy of giving and tapping into the emotions and timelessness associated with diamonds. We believe jewellery tells a story and can instil a sense of confidence like no other accessory can. We believe in quality craftsmanship and fashion-forward design that can be worn every day. We only use ethically sourced, precious metals, and Natural Diamonds that are Socially and environmentally ethical, conflict-free.

We are truly an omni-channel Jewellery brand of India offering online-offline hybrid retail experience to customers. We offer seamless omnichannel experiential shopping to consumers in which they can opt to shop online and decide to either shipped directly to their home or pick up the purchase from a nearest Elite retail partner store OR opt for offline purchase by visiting any of the Elite Retail Partner’s store to browse and make a purchase in person. We are a vertically integrated business unit and our vision is to create mutual and enduring value with customers and our trade partners.